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Three numbers are enough
Why Fathomless counts visits, pages and sources, and nothing personal at all.
The problem with dashboards
Most small sites install a full analytics suite, then look at three numbers once a month: how many people came, what they read, and where they came from. Everything else costs page weight, a cookie banner and the visitors’ trust.
What Fathomless counts
Fathomless counts exactly those three things. A visit is counted without cookies or stored identifiers, pages are counted by address, and sources come from the referrer. Nothing is kept that could point back to a person.
What that buys
- One small script instead of a tag manager.
- No consent banner, because there is nothing to consent to.
- A dashboard that fits on one screen and answers the question you opened it for.
What it gives up
No funnels, no session replays, no user profiles. For a shop running ad campaigns that is a real loss. For a portfolio, a blog or a small business site, it is a relief.
