Haldane Goods

Brief

Haldane sold handmade homeware through marketplaces and wanted a shop of its own that felt as considered as the objects.

Approach

I built the identity around one idea, a single object under a single light, and carried it from the logo to the product pages. The shop runs on a headless commerce back end with a static front end.

Result

• Checkout in two steps instead of five
• Pages under one second on a mid-range phone
• A photo guide the team uses for every new product